The old-fashioned mom-and-pop store is an American institution that is rapidly becoming irrelevant in the face of major e-commerce. Is it possible for these stores to survive by adapting their own e-commerce site?

Brick-And-Mortar Stores Are Failing

While family-oriented mom-and-pop stores often have a tourist cache that other types of stores don't have, even these shops are suffering from a high level of closure. In fact, 2017 is expected to be the worst year for brick-and-mortar closures on record. An estimated 8,600 are expected to go under this year. That's a jump of nearly 7,000 from the previous year.

What is killing all of these benefits? They are struggling to compete with online retailer outlets. Even mom-and-pop shops that have been open for decades may find it hard to compete with these kinds of stores. In fact, a record number of mom-and-pop style stores are also struggling. Could opening up to e-commerce save them?

E-Commerce Is Essential To Survive

It is very unlikely that a mom-and-pop store could truly compete with a real e-commerce giant like Amazon. These sites have the kind of clout that can help them survive a lack of real profit. That doesn't mean that a mom-and-pop shop couldn't take advantage of an e-commerce site. In fact, they could capitalize on their tourism benefits and create a site that sells unique products.

For example, a mom-and-pop shop known for high-quality beef jerky could sell and ship it directly to their customers online. As this is a one-of-a-kind product, it is something that a small store like this can sell quite easily. This makes it a great idea to create an e-commerce site for the kind of low-profit business a mom-and-pop store typically represents.

Why Outsourced Site Design Is Wise

Those who own mom-and-pop shops should consider outsourcing their website and software design to a professional. There are many reasons this is a good idea. First of all, it will create a more professional look than an amateur could do on their own. Looking attractive and engaging is the first step towards a successful e-commerce site for a mom-and-pop shop.

More importantly, a professional will ensure that the site runs properly. A high-quality e-commerce site needs a protected and easy-to-understand check out system. Protecting a client's personal financial information is essential for making them a lifelong customer and avoiding serious lawsuits in a dangerous situation.

As you can see, a mom-and-pop shop that is struggling to stay afloat should really consider a high-quality e-commerce site. For the right business, it may mean the difference between ultimate success and an unfortunate failure. Contact local software development services for more information and assistance.