Word of mouth is a powerful marketing tool. When a potential customer is referred to a company by someone they know, they are more likely to trust the company than if the referral had come from a brand advertisement. If you'd like to start using word of mouth to try and grow your business, you need to consider starting one or more referral programs today. Here are a few options that might help.

Start an Employee Referral Program

Are your employees passionate about your company? Why not let them use some of that passion in a way that benefits your business. An employee referral program rewards your workers every time they bring a new customer into the fold. 

You could give your employees a set bonus every time they refer a family member or friend to the business or you could create a points system and get the employees to compete against each other to see who can generate the most referrals.

Just be sure your business model won't be affected by this. If your employees get commission, you want to make sure that employees are not just bringing in new customers to pad their own numbers to the detriment of everyone else.

Give a Discount to Current Customers

If you don't want to get your employees too involved with referrals, you could consider getting your current customers on board in a way that helps you recruit new customers. For example, you could give your best customers a special code that they can pass out to family and friends. Any new customer who signs up on your website with the special code counts as a referral. 

In this case, maybe the current customer gets 20 percent off their next order in exchange for the referral and the new customer gets 20 percent off their first order. You'll have to play with the numbers to see what works for your profit margin, but in general, your current customers could serve as great advocates for your business if they believe in what you do.

Use Referral Marketing Software

If you don't have previous experience creating a referral marketing campaign, you will need some software that can help. Referral marketing software can help you automate your new program. For example, it can automatically send an email out to your best current customers with that special code we just mentioned. 

It could also be used to track your employee's referrals automatically so you don't have to worry about keeping tabs on everything. This software will also keep track of how much money the new customers are spending so your current customers or employees can be rewarded appropriately.

Contact a referral marketing software company today for more information